If you collect NECA, you’ve probably seen them: slick Facebook ads showing off exactly the kind of figures you’re hunting — Ultimates, Universal Monsters, even convention exclusives. The ads look professional, the site they link to looks identical to NECA’s real online store, and everything about the layout feels legit.

But there’s one catch: it’s not the real NECA site.

These scams are some of the most convincing I’ve ever seen. They copy NECA’s layout, colors, and product photos almost perfectly. The only giveaways? A slightly different URL… and prices that are just too good to be true.

And if you buy? You won’t be getting any figures — but you will be handing your credit card info to scammers.

As someone who’s been collecting NECA for years, I’ve seen plenty of fakes, but these Facebook ad scams are on another level. Here’s how to spot them, what happens if you get caught, and where you can actually buy your figures safely.

The Anatomy of the Scam

Targeted Ads

These scams run as Facebook ads. If you’re in NECA groups, you’ve probably noticed them popping up in your feed. The targeting is that good.

Cloned Site Design

The scam sites rip the real NECA store’s design. Same header, same fonts, same red-and-black layout, even the same product photos. At a glance, it feels exactly like you’re on store.necaonline.com.

Too-Good Pricing

Instead of $34.99, every Ultimate figure is magically $12.99 or $15.99. Whole waves are listed for half off. NECA never discounts like this. That’s the first big red flag.

Fake Checkout

The cart works, the checkout form works… but it’s a shell. The only goal is to capture your payment details.

Spotting the Difference

So, how do you tell the real site from the fake? It comes down to the URL.

• ✅ Real NECA store: store.necaonline.com
• ❌ Scam sites: things like neca-figure.shop, neca-sale.store, myneca-outlet.com

If the link doesn’t end with store.necaonline.com, it’s not official. Period. Even if the site looks identical, the URL never lies.

Why These Scams Work

The reason these fake sites feel so convincing is that they’ve gone further than the old, sloppy scams.

• They’re running paid ads → so they look like “sponsored posts” from a real company.
• They’re copying the design perfectly → no broken English, no weird layouts, no blurry logos.
• They’re hitting collectors at the right time → just after new reveals, or when a wave is sold out at Target and Walmart.

That’s why so many collectors hesitate and ask, “Wait… is this actually legit?”

What Happens If You Order

• You’re charged instantly.
• You never get a figure.
• Sometimes they’ll ship you a random cheap item (like socks or a phone case) with a fake tracking number, just to trick PayPal or your bank into thinking it was “fulfilled.”
• Your credit card info is stored and resold. Many victims later report fraudulent charges from overseas accounts.

In other words: it’s not just losing money on a figure. It’s putting your financial info at risk.

How Collectors Can Protect Themselves

Here’s a quick checklist I personally use before buying:

• Always check the URL — if it’s not necaonline.com or store.necaonline.com, it’s not NECA.
• Watch the prices — NECA doesn’t run site-wide 50% off sales. Ever.
• Look for payment options — if it only takes raw credit card input, red flag. Real retailers always offer PayPal, Amazon Pay, or other secure methods.
• Check community chatter — if you’re unsure, search “NECA scam site” in Facebook groups or Reddit. Someone has probably posted about it.

Safe Shops for NECA Collectibles

If you want to completely avoid the scam problem, stick with these retailers that I personally use:

• Official NECA Store → store.necaonline.com
• Entertainment Earth → reliable pre-orders, lots of NECA stock
• BigBadToyStore (BBTS) → huge catalog, collector-friendly shipping
• eBay → safe if you stick to top-rated sellers with strong feedback

What to Do If You Got Scammed

• Contact your bank immediately. Ask them to cancel the charge and reissue your card.
• Report the ad on Facebook. Enough reports can get them taken down.
• Warn the community. Post in your favorite NECA group or subreddit. The more awareness we spread, the fewer people lose money.

Final Thoughts

These Facebook scam ads are some of the most convincing I’ve ever seen in the collectibles world. They’re good enough to fool even seasoned fans if you’re not paying close attention.

But remember: the only official NECA store is store.necaonline.com. Everything else is a copy designed to steal from you.

So the next time you see that tempting ad promising half-off every figure… scroll on by. And maybe share this post with a fellow fan before they get caught.

Collecting is supposed to be fun. Don’t let scammers turn it into frustration.